Case Study: ConnectAndSell avoids equity dilution with Flow Capital

ConnectAndSell avoids equity dilution with Flow Capital’s $1.5M funding

ConnectAndSell, a leading sales acceleration platform, needed a flexible financing solution to scale its operations without the pressure and equity dilution that comes from traditional venture capital. The company turned to vendor Flow Capital for a minimally-dilutive funding solution.

Flow Capital provided a $1.5 million investment in 2017, which offered scalable capital aligned with revenue growth and strategic advisory support. This solution allowed ConnectAndSell to fuel its next stage of growth while preserving ownership. The partnership culminated in a successful buyout of Flow Capital's investment in 2021, validating the company's strong performance and cash flow.

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