Case Study: Starbase streamlines wholesale sales with Flourish Software and HubSpot

Starbase runs wholesale sales in HubSpot with Flourish Software, syncing real-time ERP data across 3 markets

Starbase, a multi-state cannabis operator, faced challenges managing its wholesale sales and manufacturing operations across spreadsheets and disconnected systems. Their existing CRM was underutilized and untrusted, lacking integration with their ERP data for pricing, quotes, and order history. They partnered with Flourish Software to integrate their Flourish seed-to-sale ERP platform with HubSpot.

The solution from Flourish Software created a real-time data bridge between HubSpot and the ERP, making HubSpot the daily sales workspace with live operational data. This allowed for standardized pricing through HubSpot Quotes with e-signature and provided accurate dashboards for sales performance. As a result, Starbase gained a single source of truth, streamlined order entry, and enhanced visibility into customer accounts and costs, fundamentally transforming their wholesale operation.

Starbase