Case Study: Japan Tobacco International streamlines multilingual mobile app content with Flotiq

Japan Tobacco International launches Ploom App in Switzerland with Flotiq

Japan Tobacco International (JTI) needed a content management solution capable of supporting its global Ploom App, which required efficient management of multilingual content, translations, and localization to meet different regulatory requirements across various markets. The challenge was to find a system that could synchronize global master content with local markets, manage image assets with text, and simplify the process for content editors. They turned to Flotiq for its headless CMS to address these needs.

Flotiq provided a solution with a simple interface for editors and a translation plugin to streamline multilingual management, allowing for incremental addition of new languages. The system also stored market-specific settings and device information. As a result, the Ploom App V1.0 successfully launched in Switzerland, achieving strong user adoption and marking a significant milestone for JTI's digital presence. The Flotiq-backed solution proved to be easy to use, adaptable for future growth, and reliable for operations, setting the stage for the app's continued global expansion.

Japan Tobacco International