Case Study: Valpak achieves 3x faster innovation with Flosum

Valpak Innovates Solution 3X Faster With Flosum

Valpak, a direct marketing company serving millions of households through print and digital advertising, was looking to modernize its sales and internal operations on Salesforce. As the company expanded its digital transformation efforts, it faced slow change management, limited lifecycle management, and security concerns around sensitive customer data, making it difficult for developers to keep pace with innovation.

To address these challenges, Valpak implemented Flosum for continuous integration and release management. With Flosum, Valpak shortened speed-to-lead, improved documentation routing, and gained better control over test environments, data migration, and release visibility. The company says Flosum helped cut development effort by at least 50% and enabled Valpak to innovate up to 3X faster with greater confidence.

Valpak

Timothy Haig

Solutions Architect