Case Study: CitizenM cuts onboarding time from hours to minutes with Florbs

CitizenM cuts onboarding from 1 hour to minutes with Florbs

CitizenM, a Netherlands-based hotel developer and chain, faced a challenge in efficiently onboarding a high volume of new employees, or "ambassadors," across its global expansions. Their tech team, led by Information Security Manager Daniël Zwiers, was spending approximately one hour per person on manual tasks like setting up accounts and granting permissions. They sought a solution from Florbs to automate this process and create a more sustainable and intuitive experience for new hires.

By implementing Florbs' workflow automation solutions, CitizenM dramatically reduced its onboarding process from one hour to just a few minutes. This allowed new ambassadors to get up and running quickly without direct tech team support and freed the IT department to focus on other tasks. The Florbs platform integrated seamlessly with other applications and successfully delivered a quick and smooth onboarding experience, which is a key part of the company's goal to provide a "wow factor" for its employees.

CitizenM