Case Study: CitizenM cuts onboarding time from hours to minutes with Florbs

CitizenM cuts down onboarding time from hours to minutes

CitizenM, a Netherlands-based hotel developer and chain, was facing a significant challenge in efficiently onboarding a high volume of new employees, or "ambassadors," due to its rapid global expansion. Their manual process was time-consuming, taking about an hour per person, and created a strain on the IT team who had to handle permissions, account setups, and hardware across different time zones. They turned to Florbs for an automation solution to create a more sustainable and efficient onboarding workflow.

By implementing Florbs, CitizenM automated its recurring onboarding tasks. The Florbs solution reduced the process from one hour to just a few minutes, allowing new ambassadors to get up and running immediately without IT support. This freed the tech team to focus on other responsibilities and helped CitizenM achieve its goal of providing a "wow factor" and a quick, smooth start for every new hire.

CitizenM

Daniël Zwiers

Tech Team Information Security Manager