Case Study: Hebbia builds a generative brand system with Flora

Hebbia builds a generative brand system with Flora after its $130M Series B

Hebbia, a fast-scaling AI company in financial services, faced the challenge of updating its visual identity to signal a premium, craft-focused brand as it began competing for large enterprise contracts. To achieve this, they partnered with the vendor FLORA to push their generative imagery and photography further after establishing initial brand foundations.

Using FLORA, Hebbia's design team was able to rapidly explore and test over 100 creative directions, compressing weeks of concepting into hours. The solution allowed for detailed pre-visualization of everything from wardrobe to lighting, saving time and costs before production began. The vendor FLORA provided Hebbia with a generative brand system, enabling a small team to achieve a high level of specificity and create assets that could be extended indefinitely.

Hebbia