Case Study: Pentagram expands creative possibilities with Flora

Expanding Creative Possibilities with AI

Catherine Chung, a multidisciplinary designer at the customer Pentagram, sought to revolutionize her creative workflow and push the boundaries of typography design. Her challenge was to move beyond her standard tools to generate unique and experimental letterform assets more efficiently. She turned to the vendor Flora to explore its AI-driven capabilities for this task.

Using Flora's AI image generation, Chung input text prompts to rapidly produce a wide variety of serif "C" letterforms. This solution allowed for fast iteration and endless exploration, providing unexpected and inspiring variations. The results included a curated set of ten unique typographic forms that became the foundation for a new poster series. Flora enabled a significant reduction in design preparation time, generating the core assets in minutes and granting the designer hands-on creative control throughout the process.

Pentagram

Catherine Chung

Multidisciplinary Designer