Case Study: Bluecore achieves a faster month-end close (reduced from 25 to 10 days) with FloQast

Bluecore Automates Time-Consuming Accounting Processes With FloQast

Bluecore, a retail marketing technology company founded in 2013 that serves major direct-to-consumer brands, faced a fragmented, manual month-end close when Controller Rohit Lalwani joined in 2019. The team tracked work in Google Sheets and Slack, lacked visibility and an audit trail, and spent excessive time on recurring reconciliations and information requests, resulting in a 25-day close.

Bluecore implemented FloQast in December 2020 to standardize checklists, create a clear audit trail, and automate recurring work. With FloQast AutoRec and ReMind, reconciliations (including a prepaid reconciliations task) now take minutes instead of hours, information requests are automated, and the close time dropped from 25 days to 10—freeing the team to focus on higher‑value analysis.

Bluecore

Rohit Lalwani

Controller