Case Study: a media tech company achieves 90% recovery of outstanding receivables with FloData’s NetSuite Dunning Letters SuiteApp

Media Tech Company - Customer Case Study

The customer, a media tech company based in Bengaluru, India, was struggling with inefficient, manual payment reminder processes, leading to long-pending accounts receivables, increased bad debt write-offs, and poor visibility into collections. To address this, they partnered with vendor FloData to implement NetSuite’s Dunning Letters SuiteApp.

FloData implemented and configured the SuiteApp, automating the dunning process with customized email templates and targeted communication. This solution enabled the media tech company to automatically send payment reminders and gain critical insights into collections. As a result of FloData's work, the client recovered 90% of its outstanding accounts receivable, significantly minimized bad debt write-offs, and enhanced both customer experience and staff productivity.