Case Study: Messe Düsseldorf elevates trade fairs with real-time UGC using Flockler

Messe Düsseldorf powers 21 trade fairs with Flockler

Messe Düsseldorf, a leading global trade fair organizer, faced the challenge of effectively capturing and showcasing real-time social media buzz from its large-scale events. They needed a way to automate and streamline digital communication to turn event attendees into brand storytellers. They turned to Flockler for its social media aggregation and display service.

Using Flockler, Messe Düsseldorf implemented tailored real-time social walls across event venues, websites, and apps. This solution integrated content from platforms like Instagram, Facebook, and LinkedIn, powered interactive hashtag campaigns, and displayed live visitor content on screens throughout their fairs. In the past year alone, Flockler has powered 21 trade fairs for Messe, transforming visitor interactions into dynamic user-generated content and enhancing the overall event experience.

Messe Düsseldorf