Case Study: The Royal Zoological Society of Scotland achieves a bold, flexible brand overhaul with Flock Creative

The Royal Zoological Society of Scotland unifies its brand across 2 parks with Flock Creative

Flock Creative provided a brand redesign service for The Royal Zoological Society of Scotland (RZSS). The customer, a conservation charity operating Edinburgh Zoo and Highland Wildlife Park, needed a complete brand overhaul to infuse fun and adventure while promoting its conservation message. The new brand required flexibility to work across diverse formats from print ads to bus wraps.

Flock worked closely with the RZSS marketing team to create a powerful new brand look and feel with bold colors, patterns, and animal imagery. They delivered a comprehensive toolkit of flexible assets and templates, enabling RZSS to roll out consistent and playful communications. The Flock-redesigned brand now serves the organization's wide-ranging needs, from attracting visitors to communicating with academics and funders, and Flock continues to support RZSS with campaign development.

The Royal Zoological Society of Scotland