Case Study: National Museums Scotland raises legacy gift awareness with Flock Creative

National Museums Scotland boosts legacy gift awareness with Flock Creative

National Museums Scotland, a major national museum group, needed to raise awareness and drive inquiries for its legacy gifts (Gifts in Wills) program. Their challenge was to create an evergreen campaign that fit their established brand and could work across multiple formats, including posters, press ads, and direct mail. They engaged the creative agency Flock to develop this campaign.

Flock developed the "Live on through the things you love" campaign, focusing on the lasting impact of a legacy gift. They utilized the museum's library of imagery, pairing objects from different collections, and applied a distinctive graphic style for standout. The client reported a very collaborative process and was delighted with the final result, which combined a bright new look with persuasive messaging, though specific metrics are not detailed in the provided text.

National Museums Scotland