Case Study: Laura Bond achieves a bold, feminine brand identity with Flock Creative

Laura Bond launches a punchy brand identity with Flock Creative in 2 weeks

Laura Bond, a jewellery company specializing in custom ear stacking designs, needed a brand look and feel to appeal to its feminine but edgy clientele and stand out in a crowded marketplace. The company hired vendor Flock Creative to design this essential visual identity for its e-commerce-first business.

Flock Creative developed a punchy brand identity by contrasting prim typography with playful brushstrokes to capture the 'feminine with an edge' persona. They rolled out the new branding across packaging and promotional materials. The founder reported that Flock perfectly understood the brand's ethos from the start, resulting in a sparkling success and a strong identity that helps communicate directly with customers.

Laura Bond