Case Study: Johnston Carmichael refreshes its brand identity with Flock Creative

Johnston Carmichael refreshes its brand with Flock Creative using a suite of assets

Johnston Carmichael, a chartered accountancy firm, approached Flock Creative with a challenge to refresh their long-standing visual brand. They wanted to retain their core logo, colors, and typefaces but needed a new creative approach to help them stand out in a competitive marketplace and better reflect their status as a progressive firm with good people at its core.

Flock Creative developed a refreshed brand look and feel by introducing larger typography, sharper infographics, and approachable imagery of the client's team, while also amplifying their existing chevron graphics. The solution included comprehensive guidelines, templates, and a suite of assets to empower the internal marketing team. The client's Chief Marketing Officer praised Flock for fully understanding their needs and delivering a powerful, distinctive, and flexible identity, becoming a trusted adviser and an extension of their team.

Johnston Carmichael