Case Study: Camera Obscura stands out with a brand redesign by Flock Creative

Camera Obscura stands out 60 metres from Edinburgh Castle with Flock Creative

Camera Obscura, Scotland's oldest visitor attraction in Edinburgh, faced the challenge of standing out in a crowded tourism market, notably against nearby competitors like Edinburgh Castle. To refresh its brand and better reflect its magical visitor experience, it engaged Flock Creative for a brand redesign.

Flock designed a new brand identity using playful, jostled-together letterforms, a bold color palette, and a new typographic style to convey movement and fun. The vendor implemented this redesign across the physical building and online, later extending it to promotional campaigns including a mascot featured on Edinburgh trams. This complete overhaul provided Camera Obscura with a distinct and relevant new perspective for its market.

Camera Obscura