Case Study: Manulife achieves 150% higher digital sales with Floatbot's AI Voicebot

Manulife increases digital sales by 150% with Floatbot

The customer, Manulife, faced a significant challenge in generating qualified insurance leads. Their sales team was burdened with the tedious and time-consuming process of manually making thousands of outbound calls to ask pre-qualification questions. They partnered with vendor Floatbot to implement an intelligent conversational AI voicebot to automate this lead generation process and better understand the unique needs of each prospect.

Floatbot developed a solution using its no-code bot builder platform and deep-tech toolkit. The AI voicebot was pre-trained on insurance knowledge and fine-tuned to accurately understand Singaporean English. The solution automated outbound calls, asked qualification questions, addressed queries, and integrated payments. This resulted in a 150% increase in digital sales, a 40% reduction in customer support costs, and the generation of 35% of all qualified leads for Manulife.

Manulife