Case Study: The Ride achieves 3.9x higher conversion rates with Flixel cinemagraphs

The Ride boosts conversion rates 3.9x with Flixel

The Ride, a Canadian transportation app, sought to scale their business while lowering advertising costs. They partnered with Flixel to utilize cinemagraphs in a Facebook Ads campaign managed by AdParlor.

Flixel's cinemagraph ad creative significantly outperformed a standard still image. The results showed a 3.9x higher conversion rate for app installs, compelling more users to click-through and download, which led to substantial cost-savings for the customer.

The Ride