Case Study: Colgram achieves accurate in-store analytics and sales conversion tracking with FLIR Brickstream

Apparel Retailer Colgram Deploys In-Store Analytics into More Than 90 Stores

Colgram, a top women’s and children’s apparel retailer in Chile, needed a more accurate way to count shoppers and analyze store traffic across its locations. Its previous infrared beam system could not reliably distinguish adults from children, making conversion metrics inaccurate and limiting its ability to understand shopper behavior. FLIR - Brickstream provided Brickstream 3D smart devices, with analytics delivered through SkillUp Chile’s FollowUP solution.

FLIR - Brickstream deployed its 3D stereo sensors in more than 90 Colgram stores to capture real-time data on occupancy, traffic paths, and shopper behavior throughout the store. The solution enabled Colgram to count adults and children as a single shopping unit, improve sales conversion calculations, and access granular reporting in 5-minute increments. As a result, Colgram gained immediate, accurate store traffic intelligence to support better staffing, service, and retail decisions.

Colgram

Hernán Ferragut

Director of Retail