Case Study: HeadCount Corporation builds trusted traffic analytics with FLIR Brickstream sensors

An Effective Store Traffic and Conversion Program Starts with Accurate Data That’s Why Headcount® Relies On Brickstream® Sensors

HeadCount Corporation helps retailers improve store traffic and conversion analytics, but its success depends on one thing above all else: trustworthy traffic count data. The company found that many retailers struggled with inaccurate or disputed counts from existing systems, creating skepticism among store managers and undermining confidence in conversion reporting. To address this challenge, HeadCount relied on FLIR - Brickstream 3D video traffic counting sensors.

FLIR - Brickstream provided highly accurate, reliable traffic counting technology that could handle complex store environments, along with strong auditing and device management tools to validate counts and rebuild trust. HeadCount said Brickstream consistently delivered 95% accuracy or better in real-world installations, helped eliminate noisy kid counts, and reduced disputes with store managers through video audits and real-time verification. The result was cleaner data, stronger buy-in from retail teams, and a more effective traffic and conversion program.

HeadCount Corporation

Mark Ryski

CEO and Founder