Case Study: JW Marriott Miami Turnberry Resort & Spa achieves greater audience reach and visitor conversions with Flipsnack

Reaching the Right Audience the Right Way

JW Marriott Miami Turnberry Resort & Spa, the iconic Aventura resort that expanded into a 683‑room luxury destination with extensive event and recreation space, faced the challenge of reaching the right audience and standing out in a crowded travel market—especially to members and prospective guests. To support its digital and traditional marketing mix, the property turned to Flipsnack to publish engaging, shareable newsletters and promotional content.

Flipsnack provided an easy‑to‑use publishing platform that lets JW Marriott Miami Turnberry Resort & Spa upload assets, create custom links, and distribute monthly newsletters more efficiently. Using Flipsnack's tools, the resort improved content distribution, increased its reach among potential customers, and strengthened its ability to convert prospects into real visitors while showcasing its expanded offerings.

JW Marriott Miami Turnberry Resort & Spa

Vanessa Viadero

Director of Marketing