Case Study: Newell Brands reduces catalog printing costs with Flipsnack

Newell Brands cuts catalog printing costs by 50k Euro with Flipsnack

Newell Brands, a leading global consumer goods company, faced a challenge with the high cost and logistical complexity of producing and shipping printed catalogs across its EMEA region. Seeking a more efficient strategy, Head of Digital & Online Marketing Lars Herzog looked for a digital catalog solution and found Flipsnack, a PDF to flipbook software.

By implementing Flipsnack, Newell Brands easily converted PDFs into interactive online catalogs featuring hyperlinks and videos. This solution significantly decreased printing and shipping costs, saving the company several thousands of Euro, with one result being a decrease of 50k Euro. The digital catalogs were well-received by clients, leading to a rapid rollout across multiple markets. Flipsnack provided an easy-to-use platform that also ensured brand consistency and centralized assets for regional marketing teams.

Newell Brands