Case Study: Melissa & Doug boosts specialty sales with Flipsnack

Melissa & Doug reduces catalog-making time by 50% with Flipsnack

Melissa & Doug, a leading children's toy manufacturer, faced challenges with their product catalog and ordering process. They moved from costly printed catalogs to a disjointed digital setup requiring customers to cross-reference multiple platforms, creating a tedious experience. Seeking to simplify this, their sales team discovered the vendor Flipsnack.

Using Flipsnack, they created a one-stop-shop digital catalog automated with product information, which cut catalog production time by over 50%. The integrated shopping list feature allowed orders to come directly from the catalog. Results were swift, with a large portion of sales coming from this feature in under two months, 2292 catalog views, and high customer engagement. Flipsnack provided a streamlined solution that impressed both the sales team and their retail customers.

Melissa & Doug