Case Study: HairUWear streamlines catalog publishing and boosts retailer reach with Flipsnack

Leading the Industry With Style and Technology

HairUWear, the world’s leading alternative hair company founded in 1968 in Lenexa, KS, needed to move from an almost entirely print-based catalog program to a digital-first presence without losing control over color accuracy and the ease of use retailers rely on. To address this shift, HairUWear adopted Flipsnack’s digital publishing platform in 2013 to publish online versions of their printed catalogs while maintaining a polished, brand-consistent experience.

Using Flipsnack, HairUWear now publishes every printed catalog online (4–14 per year across brands), offers searchable and downloadable catalogs, and provides a single branded Flipsnack landing page that retailers and the sales team can easily share via email, social media, or embed on websites. Flipsnack’s analytics deliver measurable insights—page and product click counts, device and country data—that have driven positive customer and retailer feedback, increased catalog sharing and traffic to HairUWear’s site, and helped the company better understand product performance.

HairUWear

Michael Ferrara

Chief Marketing Officer