Case Study: Mayke achieves increased sales and brand awareness with Flipsnack

Increasing Sales by Creating More Brand Awareness

Mayke, a Netherlands-based women's and children's shoe retailer founded in 1988, aimed to boost brand awareness and sales while showcasing seasonal designer collections and the store’s personality. To broaden exposure for its 76-page fashion magazine Maykezine, Mayke adopted the digital publishing platform Flipsnack in 2014 and now combines a printed edition with Flipsnack’s e-magazine to reach a wider audience.

By using Flipsnack’s user-friendly platform and website integration, Mayke publishes Maykezine twice a year to inspire customers and present full looks that drive engagement; the digital edition complements the tactile printed magazine and makes distribution fast and flexible. Flipsnack’s solution helped Mayke increase brand awareness and sales, extend reach to more potential customers, and support the retailer’s omnichannel brand experience.

Mayke

Maartje van Dongen

E-commerce and brand specialist