Case Study: Estée Lauder boosts training engagement and sales with Flipsnack

Estee Lauder boosts training engagement 62% with Flipsnack

Estée Lauder, a major cosmetics brand, faced a challenge in organizing and distributing its seasonal training materials to its large Field team. Their existing file-storage solution on Microsoft SharePoint was frustrating for employees to navigate. The company turned to Flipsnack's flipbook maker to find a more user-friendly and accessible solution for their internal training content.

Flipsnack provided a solution by enabling the creation of a centralized, interactive digital document. This allowed for easy on-the-go access to all training materials through a single link. The results included a more organized and engaging training process. Furthermore, Estée Lauder used Flipsnack to create a consumer-facing digital gift guide, which achieved a 62% engagement rate and an average time spent of 17 minutes, directly contributing to increased brand awareness and sales.

Estee Lauder