Case Study: Benifex engages 10,000+ leads with Flipsnack interactive B2B reports

Benifex cuts design time in half with Flipsnack

Benifex, a B2B employee benefits company, needed a better way to create and distribute its high-volume, campaign-driven content. Their previous tool was time-consuming, inflexible, and lacked the analytics needed to track engagement and personalize materials for ABM and sales outreach, creating significant roadblocks for their marketing team.

By implementing Flipsnack, Benifex was able to transform its static PDFs from Adobe InDesign into interactive digital flipbooks. The Flipsnack solution cut design time in half, provided deep engagement analytics, and enabled personalized content with trackable links. This resulted in generating over 10,000 leads in a year, with individual campaigns engaging hundreds of leads and proving high reader interaction with an average read time of over six minutes for their flagship report.

Benifex