Case Study: Mountain Rescue England and Wales keeps volunteers informed and boosts support with FlippingBook

Mountain Rescue England and Wales reaches 42,000+ followers and 4,000 annual callouts with FlippingBook

Mountain Rescue England and Wales (MREW), a national charity, faced the challenge of distributing its printed magazine to its volunteer teams after the COVID-19 pandemic made physical distribution difficult. They needed a digital alternative that preserved the immersive, interactive feel of a traditional magazine, moving beyond a static PDF. This led them to the vendor FlippingBook.

By implementing FlippingBook, MREW transformed its magazine into interactive flipbooks, distributing them instantly via a single link. The solution included creating a branded digital bookshelf to consolidate annual reviews, embedding clickable links for sponsors, and using analytics to track engagement. The results for the customer included successfully reaching volunteers and a wider audience of supporters, demonstrating rising operational demands through their digital archive, driving web traffic, and providing measurable value to partners. FlippingBook enabled MREW to keep its community informed and engaged as demand for its services grew.

Mountain Rescue England and Wales (mrew)