Case Study: The Right Place achieves expanded investor reach and engagement with FlippingBook Online

How The Right Place, Inc. Improves Communication with their Investors Using FlippingBook Online

The Right Place, a West Michigan nonprofit focused on regional economic development, needed a way to expand access to its quarterly investor publication, RPI Insider. Investors were requesting additional copies and The Right Place wanted a digital solution that preserved the look and feel of the print edition while supporting password protection and audience tracking — so they evaluated tools and selected FlippingBook Online.

Using FlippingBook Online, The Right Place published interactive, web‑embedded issues of RPI Insider, emailed direct links to readers, and password‑protected access while providing a clickable table of contents and full‑screen viewing. The FlippingBook analytics let the team see which stories attracted clicks, informing future content decisions. Since digitizing the Insider in March 2018, The Right Place now distributes print and digital editions to more than 600 readers each quarter, meeting demand, managing costs, and improving engagement insights.

The Right Place

Lina Lintemuth

Digital Marketing Coordinator