Case Study: Moore & Giles achieves instant catalog access and increased sales with FlippingBook

How Moore & Giles Provides Instant Access to their Catalogs and Increases Sales with FlippingBook

Moore & Giles, a luxury leather company, needed a way to take its retail catalogs online while keeping them easy to update and linkable to product pages. The Marketing team produced large, 40‑page catalogs (up to 2.5 million printed copies a year) that took about 250 hours each to produce, and sales reps needed quick, mobile‑friendly materials for impromptu presentations. After trying other tools, Moore & Giles chose FlippingBook and its FlippingBook Online service to meet these requirements.

Using FlippingBook Online, Moore & Giles added clickable links from catalog items to product pages, made publications instantly accessible on phones, tablets and desktops, and gave sales reps fast navigation for on‑the‑spot pitches. FlippingBook also let them update catalogs without changing the link, cut reprinting costs, and incorporate publications into welcome emails — increasing customer touchpoints and simplifying distribution. FlippingBook has therefore become an integral part of Moore & Giles’ workflow and sales outreach.

Moore & Giles

Adam Underwood

Visual Designer