Case Study: Liftow achieves streamlined catalog creation and dealer distribution with FlippingBook Publisher

How Liftow Improves the Work Process for their Dealers with FlippingBook Publisher

Liftow Limited, one of the world’s largest forklift dealers, needed a way to broaden exposure and simplify distribution of its dealer-customized product catalogs (one base catalog tailored and printed for about 70 dealers). To solve this, Liftow turned to FlippingBook and its FlippingBook Publisher product to create and distribute digital versions alongside printed materials.

Using FlippingBook Publisher, Liftow generates dealer-specific online catalogs uploaded to FlippingBook’s server, adds direct links in emails, and involves four staff in producing both printed and digital editions; they also plan up to 1,200 customized newsletters a year. The FlippingBook solution has driven strong engagement and positive feedback—clients praise the professional look and usability, four dealers phoned to thank them after fixes, and Liftow reports an excellent cost‑benefit ratio and plans to expand use and remain a FlippingBook customer.

Liftow

David Cormack

General Manager