Case Study: Dayton Parts achieves sales efficiency and $30,000+ in print-cost savings with FlippingBook Salespal

How Dayton Parts Uses FlippingBook Salespal to Make their Sales Team Even More Successful

Dayton Parts, a commercial vehicle truck parts distributor and leaf spring manufacturer, faced the challenge of arming its salesforce and distributor partners with up-to-date versions of more than 26 product-line catalogs without relying on printed materials or IT involvement. They selected FlippingBook Salespal to deliver a consistent, searchable catalog experience on iPads and Android tablets that mirrors the printed copies and can be used offline.

FlippingBook implemented Salespal so Dayton’s marketing team can upload and update catalogs directly, control access via install links, and provide downloadable offline catalogs—eliminating stale print versions and streamlining field selling. The solution now serves about 3,000 users, has driven strong adoption and positive feedback, enabled some catalogs to be digital-only, and delivered measurable savings of more than $30,000 in printing costs.

Dayton Parts

Walter Sherbourne

Vice President