FlippingBook
31 Case Studies
A FlippingBook Case Study
Bailey International, a U.S. manufacturer and distributor of mobile hydraulic components, relied for decades on printed catalogs as the primary ordering and product-information channel. As customers shifted to digital and mobile ordering, Bailey looked for a way to preserve the familiar catalog ordering experience while moving it online and chose FlippingBook, implementing FlippingBook Salespal to create mobile e‑catalogs for customers and sales reps.
FlippingBook delivered Salespal as a mobile app used by Bailey’s 14-person sales team and customers to browse searchable, offline-capable catalogs with a table of contents and PDF/page downloads. The solution made catalog updates fast—published at least monthly—reduced reliance on costly print runs, and supported a reported ~2,000 monthly catalog users and a spike in ecommerce via phones/tablets; Bailey also expanded distribution with a Google Play app, improving face‑to‑face selling and overall accessibility.
Daniel Stoltz
Media Manager