Case Study: Australian Institute of Management achieves 18,000+ new leads and $20K annual printing savings with FlippingBook

How Australian Institute of Management Generates New Leads with FlippingBook

Australian Institute of Management (AIM), which delivers short courses, vocational qualifications and corporate solutions, struggled to manage more than 100 course outlines and a 200‑page Course Directory produced as PDFs. Ensuring compliance and that users always saw the most up‑to‑date version was difficult, PDFs rendered inconsistently across browsers, and their prior provider Zmags was costly and limited—so AIM sought a reliable, easy‑to‑update digital publishing tool like FlippingBook Online.

AIM trialed and adopted FlippingBook Online to create embeddable, mobile‑friendly publications, disable public indexing, integrate lead‑capture forms and use Advanced Analytics to track reader behavior. With FlippingBook they gained unlimited hosting, eliminated over $20K per year in printing costs, made their Course Directory quickly viewable on any device, and recorded more than 18,000 unique Directory views (and leads) in six months, enabling continuous content optimization and A/B testing.

Australian Institute of Management

Joshua Liebmann

Head of Design