Case Study: CR Express generates more leads and closes more deals with FlippingBook

CR Express expands sales opportunities with FlippingBook across 250 employees and 150 tractors

CR Express, a logistics company, faced a challenge with their traditional sales presentations. Using static PDFs and documents shared via email, Project Manager Alexander Amro had no visibility into whether clients opened or read them. They needed a better solution from a vendor like FlippingBook to create trackable marketing materials that could generate leads and capitalize on cross-selling opportunities, especially while working on-the-go.

FlippingBook provided a solution with its online flipbooks, which CR Express used for sales presentations. The implementation of trackable links and a mobile app allowed the team to see exactly when a client opened a presentation and which pages they engaged with most. This led to a measurable impact, enabling the sales team to follow up more effectively and close deals faster. FlippingBook helped CR Express improve customer camaraderie, redefine its image, and expand its network to new leads and sales opportunities.

CR Express