Case Study: 2X achieves three times higher conversion rates and doubles lead generation with FlippingBook

2X generates quality leads with digital content and increases lead to client conversion rates

2X is a B2B marketing-as-a-service agency serving clients like WGroup that needed a more professional, mobile-friendly way to deliver thought leadership to hard-to-reach C-level prospects. PDFs proved clunky and reduced engagement, so 2X evaluated and chose FlippingBook Online to provide a smoother reading experience and built-in lead capture.

Using FlippingBook, 2X embedded interactive document previews on client sites that show the first three pages and require a lead-capture pop-up to unlock the full publication. FlippingBook’s reader and analytics doubled lead generation and produced a threefold increase in conversion to meetings, while its stats help 2X refine topics and pages that drive the most engagement.

2X

Alex Teoh

Client Success Director