Case Study: Mills & Reeve improves legal tech awareness with Fliplet

Mills & Reeve launches legal tech app in 2 weeks with Fliplet

Mills & Reeve, a law firm, faced the challenge of raising awareness of its legal technology solutions among its partners and lawyers. With a small innovation team, traditional training methods were ineffective, and information was trapped in lengthy documents, making it inaccessible for use in client meetings. The firm needed a frictionless way for its lawyers to discover and understand available tech tools. They turned to Fliplet to build a solution.

Using Fliplet, Mills & Reeve developed and launched the "What The Tech?!" app in just two weeks. This application served as a central hub for legal tech guidance, featuring a decision tree for discovery, sales packs, and direct access to the innovation team. The results were significant, with over 500 users and 7,500 screen views. The app reduced simple enquiries to the team, increased informed tech inquiries, won a Legal Innovation award, and enabled partners to confidently demonstrate tech options in client pitches, driving uptake. Fliplet provided the platform for this successful internal enablement tool.

Mills & Reeve