Case Study: Zutto Sushi boosts direct orders and reduces marketplace dependency with Flipdish

Zutto Sushi gets more orders than Just Eat and Uber Eats combined with Flipdish

Zutto Sushi, a family-run Japanese takeaway in South Devon, relied entirely on Just Eat and Uber Eats for online orders, losing significant revenue to high commission fees. Owner Sunder Maharajan wanted to build direct customer relationships through a branded website but lacked the tools and knowledge to start. The challenge was to efficiently manage orders from multiple channels and convert marketplace customers to a direct ordering model.

Flipdish provided Zutto Sushi with a branded website and a Point of Sale (POS) system to consolidate orders from all channels. By strategically offering promotions like 30% off a first order, they successfully incentivized marketplace customers to switch to direct ordering. As a result, Zutto Sushi now receives more orders through its Flipdish website than through Just Eat and Uber Eats combined, dramatically reducing commission costs and creating a scalable foundation for future growth into a full restaurant.

Zutto Sushi