Case Study: Coco Deep Fried Chicken cuts aggregator fees and grows direct orders with Flipdish

How a chicken restaurant in Edmonton, Canada is taking back control

Coco Deep Fried Chicken, a Korean-style fried chicken takeaway in Edmonton, Canada (2 outlets) owned by Mark Tiu, faced shrinking margins and loss of customer control from reliance on aggregators like DoorDash and SkipTheDishes. To regain its brand and profitability the restaurant sought an easy-to-implement online ordering solution and in 2019 signed up with Flipdish.

Flipdish provided a branded online ordering website and native Android/iOS apps with loyalty, push-notification and analytics tools; implementation was quick and seamless. Using Flipdish, Coco Deep Fried Chicken increased orders on its own channels while orders on aggregator platforms declined, cutting commission exposure (from ~25% on SkipTheDishes to 7% with Flipdish), improving efficiency and driving repeat business.

Coco Deep Fried Chicken

Mark Tiu

Owner