Case Study: Giovanni’s Fish and Chips boosts weekly sales with Flipdish

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Giovanni’s Fish and Chips boosts weekly sales 43% with Flipdish

Giovanni’s Fish and Chips, a family-run restaurant in Edinburgh, wanted to automate online ordering but found food delivery portals expensive and highly competitive. Owner Mauro Pacitti sought an alternative to avoid high commission fees. He turned to Flipdish for its online ordering system to regain control and reduce costs.

Flipdish provided a white-label online ordering website and a personalized mobile app, allowing Giovanni’s to accept orders directly from customers. This solution cut transaction fees nearly in half compared to food portals and put the restaurant in full control of its brand. By using Flipdish, Giovanni’s saw a 43% increase in weekly sales and reported positive customer feedback, with sales improving consistently each week.


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