Case Study: Rooster & Rice Inc. achieves rapid online sales growth and expansion with Flipdish digital ordering

Fast-growing US chain Rooster & Rice scales with Flipdish digital ordering

Rooster & Rice Inc., a fast-growing fast-casual Thai chicken-and-rice chain in the San Francisco Bay Area with 10 outlets, faced the challenge of scaling operations and driving both footfall and online sales as it expanded. In 2020 they partnered with Flipdish to roll out digital ordering via a branded website and app and to modernize their marketing and customer loyalty capabilities.

Flipdish delivered its website and app ordering platform, loyalty tools, and Managed Marketing services (SEO, Google Ads, social media and paid campaigns), coordinated via a dedicated WhatsApp channel. The results were immediate: roughly US$30,000–$40,000 in monthly sales through Flipdish, a 20% increase in online orders month‑on‑month (July vs June), stronger repeat business and enhanced new-customer acquisition as Rooster & Rice Inc. continues to expand.

Rooster & Rice Inc.

Min Park

Chief Financial Officer