Case Study: Cromars Fish and Chip Shop achieves 550% increase in order revenue with Flipdish

Cromars fish and chip shop see 550% increase in order revenue, with Flipdish

Cromars Fish and Chip Shop, a four‑outlet restaurant in St Andrews known for its fresh, locally sourced fish and chips, struggled with an inefficient phone‑in collection system during lockdowns that stressed staff and frustrated customers. In January 2021 the owner switched to Flipdish’s online ordering solution—deploying a branded website and app—to streamline ordering, improve the customer experience, and grow revenue.

Flipdish implemented a fully integrated website and app with POS integration, QR‑code ordering, order‑throttling for timed collections, and loyalty/marketing support. The impact was measured and dramatic: a 550% increase in order revenue and 600% rise in order value within 90 days; 80% of orders now through the website/app, 2,000+ QR scans, an estimated 4,000 minutes saved in 30 days; marketing delivered a 660% ROI, 30% of orders come via the app, and loyalty users ordered 12× more—showing Flipdish’s clear, measurable benefit.

Cromars Fish and Chip Shop

Wendy Napthine Frame

Owner