Case Study: Ruggable achieves 24/7 on-brand phone support with Flip

Ruggable answers 42% of calls with Flip and delivers 24/7 phone coverage

Ruggable, a direct-to-consumer home goods brand, faced challenges with inconsistent phone support hours and a high volume of repetitive customer inquiries, especially during peak seasons. This strained their team and threatened their brand's identity of providing friendly, personal service. They partnered with vendor Flip to implement its Voice AI agent to address these issues.

Flip's solution provided Ruggable with a 24/7 AI phone agent that could handle routine requests like order status and cancellations. The implementation was live in just three days and integrated with Shopify and Loop Returns for personalized experiences. As a result, Flip automated 42% of calls, answered 61% of after-hours inquiries, and freed Ruggable's human agents to focus on higher-value, nuanced customer support, leading to one of their calmest holiday peaks.

Ruggable