Case Study: GNC reduces call volume and lowers cost per call with Flip

GNC saw their cost per call drop to cents

The customer, GNC, faced an outdated and frustrating phone system that was causing customer dissatisfaction. During the challenging period of the Covid pandemic, they sought automation solutions that could be implemented quickly and easily. They partnered with the vendor Flip to address this pain point.

Flip implemented an AI-powered customer experience solution that streamlined GNC's phone system. The results were significant, with calls to live agents dropping by 20% initially and later growing to 50% automation. This led to a substantial decrease in cost per call and eliminated all previous customer complaints about the phone service. The automation provided by Flip created a smooth and tailored experience for callers.

GNC

Caitlin Saine

Systems Administrator