Case Study: York Street Project achieves $34,000+ emergency fundraising in 7 days with Flipcause

York Street Project - Customer Case Study

York Street Project is a Jersey City nonprofit that helps homeless and low-income women, children, and families move toward self-sufficiency through housing, education, and childhood development programs. When their passenger van was totaled by a drunk driver they faced an urgent need for emergency operating capital and had to rapidly reach and engage supporters.

By using Flipcause’s easy-to-integrate fundraising platform they launched and shared campaigns (and even pre-sold tickets for a helicopter ball-drop event), making distribution across social and earned media immediate. In under seven days they raised more than $34,000, brought in nearly half new donors and reactivated another 10% of prior supporters, while using live tracking and quick edits to optimize the campaign.

York Street Project

Kyle O’Neill

Development Associate