Case Study: toom achieves faster communication and shared knowledge with Flip employee app

toom connects 330 stores and reaches 94% engagement with Flip

The customer, toom, a major German DIY retailer with 18,000 employees across 330 stores, faced challenges in reaching its dispersed workforce efficiently. Traditional communication was slow, and important HR services and expert knowledge were not easily accessible on mobile devices. The company turned to vendor Flip to implement an AI-first employee experience app to address these issues.

Flip provided an employee app that centralized HR services, knowledge management, and communication. The solution integrated tools like digital rotas and payslips and created a platform for employees to ask questions and share best practices. As a result, toom achieved an 80% active user rate and a 94% engagement rate, leading to enormous time savings and a stronger sense of togetherness across all stores.

toom