Case Study: Sonderpreis Baumarkt connects 364 stores and 4,000 staff with Flip

Sonderpreis Baumarkt boosts staff app usage to 90% with Flip

Sonderpreis Baumarkt, a major German DIY discount retailer, faced a significant challenge in communicating with its 4,000 employees spread across 364 branches. Information was not reaching shop-floor staff who lacked desktop workstations, relying instead on inefficient emails, an outdated intranet, and non-compliant WhatsApp groups. The company needed a reliable, modern way to ensure all employees had direct access to vital information and decades of accumulated company knowledge.

The vendor Flip provided a solution with its AI-native employee app, SPBTeam. The platform offered mobile-first access, digitized key processes through Flip Flows, and made the entire knowledge base instantly searchable via an AI assistant named SMILE. As a result, Flip achieved a 90% active usage rate among staff in managed stores. The AI assistant saw a 56% acceptance rate, and four core processes were automated, saving hundreds of hours in onboarding and weekly research while significantly improving communication and operational efficiency.

Sonderpreis Baumarkt