Case Study: PENNY connects 31,000 employees and streamlines frontline communication with Flip

Penny connects 31,000 employees across 2,150 stores with Flip

Penny, a major German food retailer with over 31,000 employees, faced challenges with slow and scattered communication. Information was dispersed across paper, email, and intranets, creating bottlenecks and leaving frontline employees isolated from real-time updates and key internal tools. To address this, Penny partnered with vendor Flip to implement a mobile-first employee app called Mein PENNY.

The solution from Flip integrated over 20 internal tools into a single digital hub, providing real-time news, direct messaging, and easy access to payslips, shift plans, and training. This resulted in a 75% employee adoption rate, streamlined operations, and a stronger team culture across its 2,150 stores. Flip enabled Penny to achieve direct, secure communication and significantly improve efficiency for its entire workforce.

Penny