Case Study: O'Brien AutoGlass achieves real-time pricing of millions of price lines and instant quotes with Flintfox

O'Brien AutoGlass uses Flintfox to manage millions of prices in real time

O'Brien AutoGlass, one of Australia’s largest automotive products retailers serving hundreds of thousands of motorists annually, faced the challenge of managing millions of price lines and tens of thousands of SKUs across four market segments and multiple product types. Complex customer, product and transaction attributes, heavy reliance on manual spreadsheets and difficulty controlling and monitoring prices and discounts led them to choose Flintfox — deploying Flintfox for AX with RMx Performance Pricing to integrate with their Dynamics AX ERP and CRM.

Flintfox implemented RMx Performance Pricing as a rules-based, single source of pricing truth integrated into O'Brien AutoGlass’s CRM and ERP, delivering millisecond response times and the ability to quote customers almost instantly whether in-store, by phone or at a dealer. The Flintfox solution removed disconnected spreadsheets and manual entry, improved control over discounts, reduced time spent on price inquiries and inconsistency issues, and supports future omni-channel/eCommerce integration while handling millions of prices in real time.

O'Brien AutoGlass

Peter Lumsdaine

CEO