Case Study: New Belgium Brewing Co. achieves streamlined sales operations and accurate trade revenue management with Flintfox

New Belgium Brewing simplifies sales operations with Flintfox AX

New Belgium Brewing Co., a 100% employee‑owned craft brewery based in Fort Collins, Colorado (brewing 945,000 barrels in 2014), was struggling with spreadsheet‑based trade revenue management that made it hard to see promotions, estimate monthly liabilities, and manage cash flow—especially with a new brewery opening. To replace manual discounts, bi‑weekly email updates, and error‑prone reconciliations they chose Flintfox and its Revenue/Trade Management solution.

Flintfox integrated with New Belgium’s ERP to deliver rule‑based pricing, volume and percentage discounting, bulk price requests, and site‑item forecasting, allowing the brewery to plan production for Colorado and the new Asheville facility before it opened. With Flintfox, New Belgium eliminated spreadsheet reconciliations, produced far more accurate monthly liability estimates, improved cash‑flow management, and freed sales teams to focus on selling rather than manual pricing updates.

New Belgium Brewing Co.

Jess Askey

IT Business Analyst